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Ruuh and Joh, the sibling duo redefining the Indian music scene, are making waves with their soulful melodies and cinematic aptitude. From chart-topping soundtracks like Name Me Bae and Mismatched Season 3 to their viral hit Gumshudah, these dynamic composers are mixing trendy rhythms with…Learn Extra
Uncover how sibling duo Ruuh and Joh are revolutionizing Indian music with hits like Gumshudah, Tere Dil Ka Raaz, and Yaara Tere Bin.
What do you get whenever you mix a sibling duo with a knack for heartfelt melodies, a touch of cinematic aptitude, and a legacy rooted in India’s iconic disco period? Meet Ruuh and Joh, the dynamic composers behind the hit tracks of Name Me Bae, Mismatched Season 3 and creators of soulful anthems like Tere Dil Ka Raaz and Yaara Tere Bin. With their first tentpole releases for Amazon Prime, Netflix India and Dharmatic, this duo is making waves within the music world—and so they’re simply getting began.
Ruuh and Joh’s story is extra than simply about crafting nice music; it’s about carrying ahead a household custom. Their father, Vijay Benedict, was the voice behind legendary disco hits like I Am A Disco Dancer and Zindagi Meri Dance—tracks that outlined an period. Impressed by his unbelievable legacy, Ruuh and Joh grew up immersed in music, studying early on to stability humility with the drive to grab alternatives. “My father’s music is iconic,” Ruuh displays. “If I obtain even 1 / 4 of what he did, I’ll take into account it successful.”
The duo’s sound is a masterful mix of up to date vibes and traditional influences, creating music that resonates throughout generations. Whether or not it’s their soulful singles or their chart-topping soundtrack for Name Me Bae, Ruuh and Joh deliver a singular power to every part they produce. Tracks like Baatein and Yaara Tere Bin spotlight their chemistry, whereas their collaboration with singer-songwriter Shai on Tere Dil Ka Raaz showcases their versatility.
However their journey isn’t nearly chart-topping hits. Ruuh has a wealthy portfolio of labor that features award-winning tasks just like the Cannes Lions-winning Thomas Prepare dinner marketing campaign, viral TikTok tracks, and documentaries for Nat Geo and Discovery. From the glamorous world of trend and comedy to soundtracking heartfelt tales, Ruuh and Joh’s profession displays their dedication to crafting music that leaves an influence.
On this unique interview with News18 Showsha, Ruuh and Joh open up about their artistic course of, their father’s affect, and their plans to form the way forward for music.
Listed below are the excerpts:
How did you give you the concept for Gumshudah? What impressed the melody and lyrics?
The thought for Gumshudah began with JOH engaged on the music and beat first. As soon as that basis was set, we developed the lyrics and melody. We wished to include each English and Hindi, and that duality actually formed the idea of the tune. It was a really free-flowing and fast course of—a type of moments the place every part simply clicks. The truth is, we ended up writing and composing the complete piece in simply a few hours, which is at all times a fantastic signal. After that, we despatched it over to Smithy, our lyricist, to refine the lyrics. And that’s how the concept and composition of Gumshudah got here to life.
You talked about that Gumshudah was initially created only for yourselves. How did it transition into turning into part of Mismatched Season 3?
Sure, we initially wrote Gumshudah as a tune we wished to launch ourselves as a result of it had a very contemporary sound—one thing that doesn’t exist in India, particularly in Hindi. We actually wished to push this new vibe on the market. Then, by some accident, somebody occurred to play it for the showrunners of Mismatched. They listened to it and completely liked it! The truth is, that they had gone by a number of songs earlier than coming throughout Gumshudah and instantly requested if they might use it for the present. It was all so serendipitous! What’s even crazier is that they didn’t give us any temporary or ask for a single change. The tune was used precisely because it was, in its authentic kind.
The tune blends trendy rhythms with heartfelt lyrics. How did you strategy attaining this stability in the course of the composition course of?
We really got here up with the melody first, even earlier than engaged on the beat. The beat we ended up writing to was extremely thrilling—contemporary, new, and youthful. It had this vibrant, younger power that we wished to seize. On the identical time, we aimed to make the tune’s entry really feel deep and emotionally resonant, whereas nonetheless being relatable to a youthful viewers. That’s why we included phrases like ‘ceaselessly perhaps,’ which evoke a singular psychological area. However then, when the tune kicks in, it’s one thing you may completely dance to, ! So, I believe our thought was to create this sort of a stability and I’m so glad the followers and all people understood it and vibed with it.
The tune blends trendy rhythms with heartfelt lyrics. How did you strategy attaining this stability in the course of the composition course of?
When Gumshudah was locked for Mismatched, the showrunners and the Mismatched group invited me to Jaipur to go watch them shoot Gumshida and it was completely wild to be there and to see folks dancing to your tune and to see the followers ready outdoors the auditorium and the entire forged collectively.
I believe it was like such a fantastic expertise. Additionally, I need to give it as much as each Rohit and Prajakta as a result of they’ve performed such an outstanding job and never solely simply selling Mismatched as a present but in addition selling the music and it’s so good to see that, , a tune that we simply wrote, like my brother and I simply wrote collectively is a tune that’s blowing up on the web proper now. So, yeah, due to all people that has hopped on the reels and has hit play a bunch of instances.
Followers have praised Gumshudah as your greatest work but. How do you’re feeling about this reception in comparison with your earlier hits like Yaara Tere Bin and Baatein?
Thanks a lot. The followers actually make all of it worthwhile for us. Whether or not it’s a sluggish tune or a giant, upbeat observe, it’s fully as much as them how they need to get pleasure from and vibe to it.
For us, it’s all about creating bangers and hits—that’s what we goal for. However in the end, the followers determine what they like and what they don’t. We’re simply right here to make music. We’re so grateful that they embraced Gumshudah and that they’ve additionally liked Yara Tere Bin and Baatein. These songs imply so much to us, and we simply need to thank the followers for listening and supporting our work.
The observe has turn into a fan favorite. What do you assume makes Gumshudah so particular and relatable to audiences?
Yeah, , I really feel prefer it’s a very younger sound. It’s one thing we developed to be contemporary, new, and in tune with what folks vibe with—particularly the youthful era, who like to get pleasure from themselves. It’s a really free-spirited tune.
I believe what Gumshudah brings to the desk are lyrics that individuals can relate to, very like the present itself, which can also be very relatable. The music and the sounds we’ve used sonically can help you simply be your self. I believe that’s most likely why the followers actually join with and benefit from the tune
Mismatched has a legacy of delivering iconic music like Aise Kyu and Kho Gaye. How did you guarantee Gumshudah matched or exceeded the excessive expectations of followers?
So, Mismatched is thought to have among the greatest music on an OTT present and I’ve actually loved the music. I imply, they’ve received nice music. Nevertheless, after we make music, the one those that we’re competing with are ourselves.
We’re making an attempt to do one of the best tune doable. We’re making an attempt to prime no matter we’ve performed previously and preserve getting higher. So, I believe there was no strain from, , from that sense.
We have been simply making music that we actually, actually loved and we actually vibed to and we at all times hope that everybody that listens to our songs can vibe to the identical method. So, for us, it was really fairly simple. We simply did what we did.
The chemistry between Dimple and Rishi provides a lot depth to the observe. How did the storyline affect the temper and tone of your composition?
We wrote this tune lengthy earlier than we knew something in regards to the sequence, and we got no temporary in any respect. The tune was used precisely because it was, nevertheless it turned out to suit so nicely with a number of storylines. Within the sequence, whenever you watch it, you’ll see that two characters, Garima Yajnik’s character and Alif, really find yourself doing the dance to it.
But in addition, I believe the tune has turn into a form of love theme between Dimple and Rishi, which works very well. It’s a dance tune, nevertheless it additionally carries a love ingredient, and I believe that’s what makes it so particular.
As siblings, how do you’re employed collectively to create music? Do you every concentrate on particular parts, or is it a very collaborative course of?
So, I believe now we have understood what and the way issues work between us. Thankfully, we don’t have any disagreements. We really simply need to make nice music collectively.
So, it’s actually, very easy to make good music whenever you’re in tune with anyone. And with regards to composition, it’s a collaborative course of as a result of the factor is, , generally I like one thing and RUUH gained’t after which we rework it and it goes vice versa. So, it’s most essential to love, , hear and respect what every has to say.
What challenges did you face whereas creating Gumshudah, and the way did you overcome them?
I believe the one problem we confronted was that we forgot to eat lunch that day. That was most likely the most important problem as a result of we had a lot enjoyable making this tune, haha!
As I discussed earlier than, we don’t overthink our music. We write actually shortly. A few of our largest songs—like Baatein from Name Me Bae—have been written in about 20 minutes. Gumshudah was written in a day. These are songs we create after we’re feeling impressed, and we simply put them down, proud of what we’ve made. After that, we hope folks will really feel the identical method we did when writing it.
So, we didn’t actually face any main challenges. However keep in mind to drink water, everybody (haha)! We’re at all times on the lookout for the following smartest thing with regards to music and sound.
Your music usually resonates with youthful audiences. How do you guarantee your tracks keep genuine whereas being universally relatable?
We’re at all times looking out for the freshest sound—one thing that resonates with the generations, one thing folks will get pleasure from. Our purpose is to create a fully enjoyable and energetic vibe.
We’re actually pleased proper now that almost all of our songs are youth-driven and have a really contemporary sound. What we often do is create music primarily based on what we take heed to and luxuriate in ourselves. If we prefer it, we hope the followers do too—and I believe they do.
Additionally, I’d say our music could be very Gen Z—it’s younger, totally different, and that’s what helps us stand out.
How has your journey as composers advanced, from creating music for exhibits like Name Me Bae to attaining viral success with Gumshudah?
Our journey really started on January thirteenth, 2024. This 12 months, we launched our first tune ever, Kho Gaye, that includes Adarsh Gaurav. After that, we put out a few songs with Savera and Taruk, after which Name Me Bae got here alongside.
We by no means anticipated our music to explode the best way it did. We knew the songs have been good, and we actually liked them, however to see folks give us a lot love, to see each tune from Name Me Bae chart and each tune from Mismatched chart—it’s loopy. That’s one thing you may’t actually do for your self.
In simply 11 months, we’ve completed a lot, and it’s completely wild. We couldn’t have requested for a greater reception to our music. We’re so grateful that individuals select to take heed to it and vibe with it. General, the journey has been unbelievable, and positively not one thing we may have anticipated.
Indie music appears to be present process a renaissance. How do you see your function in shaping this motion in India?
Sure, the impartial sound and iPop have been making waves, not simply within the non-film a part of our business, but in addition within the movie business. You’re listening to songs just like the music from Gehraiyaan and Kho Gaye Hum Kaha, and what’s stunning is that individuals are accepting this music. They’re longing for a brand new sound and are open to it.
It’s an thrilling time for up-and-coming younger artists as a result of it provides you hope that you may keep true to who you’re and nonetheless obtain industrial success. For instance, we by no means thought a tune like Yara Tere Bin can be a part of an enormous Dharma manufacturing sequence like Name Me Bae. We by no means anticipated that. However for it to hit so arduous and accomplish that nicely—it’s completely loopy. That sound is one thing lots of people are connecting with.
As we’ve talked about, we need to preserve pushing new sounds. So, a tune like Yara Tere Bin is totally different from Gumshudah, and whenever you hear our subsequent couple of releases, they’re going to be utterly totally different too. I believe that’s what’s driving this motion in India.
To each new artist questioning whether or not their sound will work or not, I consider the one option to discover out is to attempt. That’s the one method you may stand out. Nicely, right here’s to 2024!
What’s subsequent for RUUH and JOH? Are there any thrilling tasks or collaborations you may share with us?
2024 has been completely loopy, however I can let you know for a indisputable fact that 2025 goes to be even larger. We’re kicking off the 12 months with a launch that includes Nikita Gandhi, and belief me, this tune is an absolute banger.
We even have a tune arising with Yohani. On the movie facet, we’re actually excited a few sequence we’ve been engaged on referred to as The Royals, which can be on Netflix. It’s an enormous, multi-star forged with Ishaan Khatter, Bhoomi Pednekar, Zeenat Aman, Nora Fatehi, and Chunky Pandey. It’s going to be a larger-than-life sequence.
And we’ve received a complete set of bangers lined up. What’s going to be even wilder is the collaborations on these tracks—they’re simply loopy, and we’re past excited for what’s to come back.
Should you may describe Gumshudah in three phrases, what would they be?
I’d describe Gumshudah like how we describe all our music. A straight-up banger.
Do you may have a favorite reminiscence related to creating or seeing the success of Gumshudah?
A core reminiscence that’s actually particular for each of us is when the forged and Netflix invited us to be part of their press tour for the promotion of Mismatched. We received to go to a number of school festivals, and performing Gumshudah dwell on stage, with round 4,000 youngsters singing it again to us simply 4-5 days after its launch, was an awesome expertise. Seeing precise followers join with the music, singing and dancing with us—it was extremely particular.
What makes it much more particular is that we began with simply the 2 of us—writing and composing the music. To see it attain tons of of 1000’s of individuals, on their telephones, on their playlists—that’s one thing really extraordinary.
Many followers are recreating the viral reel that includes the tune. Have you ever tried making one yourselves?
We’ve seen the viral reels, and we are able to’t be extra enthusiastic about it. We completely love the one which Rohit and Prajakta did. The truth is, we tried to recreate it with considered one of our favourite content material creators, Zervaan Bunshah, and luckily for us, it hit half one million views as nicely.
We’re actually having fun with seeing folks create and watching traits kind round our tune. It’s so thrilling, and we are able to’t wait to see what’s forward. Individuals have been utilizing Gumshudah in so many artistic methods—like with their match checks and even including tons of of 1000’s of emojis. It’s such a superb feeling and a fantastic reception. We couldn’t ask for extra.
An enormous thanks to everybody who listened to Gumshudah! Thanks.